Augmented reality is what connects the real world to the digital world. It is a form of virtual reality that’s primary focus is to duplicate the world’s environment through a computer. The virtual image that is produced by the computer is designed to enhance the user’s sensory perception of the virtual world they are interacting with. The objective of augmented reality is to construct a system where the user will not be able to recognize the distinctions between the real world and the virtual augmentation of it.

Augmented reality is all about altering our outlook of the world by incorporating our environmental surroundings with digital data and media. The use of augmented reality is mostly used by advertisers, being used to create 3D views of a product. This allow for the consumer to view a 360 degree image of the product. At its heart, 3D augmented reality is purely a channel of communication a company may use in order to better get their message across to its customers.

The idea of augmented reality has been around for a while, and you already know what augmented reality is, but may not know it. You just might not know it’s called that, and when you’ve seen it as its best, you probably haven’t even noticed it at all. As long as the user remains to have contact and acknowledgment of the natural, real world when plugged up with sensors, then there is still the integration of the real and virtual world, which is what augmented reality is all about. As technology rapidly advances and becomes focused on mobile development, augmented reality has become closer to practical use than ever before. A computer that used to require hardware that was large in size can now fit in the palm of your hand.

The development of augmented reality is far from attaining its full potential, although it does have numerous applications ranging from a wide variety from entertainment to education and gaming to major manufacturing operations. This is what assists brands when trying to connect and engage with their clients like never before. This means that those who are able to experience augmented reality are more than likely to remember their experience.

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