Improving the visibility of a newly created company is tough. Like really tough. You can put in months and moths of web development but stagnate in Google’s highly advanced algorithm. You’ll need as help as you can get when it comes to improving you search engine ranking, so here’s a few tips on how to get your company where you want it to be.

Never underestimate the power of social media. As much as I would love for this to include networking sites like Twitter and Facebook, the effect they have upon search engine results still is up in the air. What I’m referring to here is Google’s +1 tool. Recently, Google has introduced a social voting system with the advent of their +1 button which allows users to upvote or in some cases, block websites that contain great and lousy content, respectively. Few know how Google’s algorithm’s really work, but they have stated than blocking a website will actually provide a negative impact on search engine results.

Advertising is generally a great tool for websites to finance their operations or even make money, but in Google’s SEO guidelines, advertising too much can have negative effects on returns. A page that contains an overabundance of advertisements is synonymous with a low quality or spam sites. A good way to avoid getting penalized for ads is to make sure it doesn’t obstruct material on the site.

The third and arguably most important factor that determines your company’s Google viability comes down to content and links. Writing blogs and press releases filled with the properly recognized keywords are great ways for companies to slowly increase the number of indexed pages on Google. Lately, Google has realized that some search engine optimization firms (like ezine) had been using loopholes in the system to churn out hundreds of low-quality content to increase the amount of hits, so they decided to update their algorithm drastically. The new Panda update has over 500 changes to previous versions of Google guidelines and thus, quality is valued over sheer quantity. Don’t get me wrong, the best way the move up the ladder is by putting out a lot of content and links, but remain focused on providing top notch quality.

The most important takeaway here is that quality is now being valued over quantity, so you’ll need smart, eloquent and knowledgeable search engine optimization consultants to help you along the way. This is where Square Melons comes in. With experienced and reliable staff, Square Melons team of SEO analysts will greatly improve your company’s visibility on search engines like Google, Yahoo, Bing and more. They aren’t limited to SEO work only though!

 

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